Introducing Before Crowds
Do you remember back in the 80's when the surfing world turned up the volume…? The colours were brighter, the shorts were shorter and the moustaches? Well they existed… Everything was rad. Everything was iconic. It was a time when heavy metal flourished and everyone had a hard-on for the hard core. Ironically, it was also a time when the lineups were less crowded you surfed because you loved it. You lived it. Rusty’s new BC Collection pays homage to that era ‘Before Crowds’.
Focusing on the iconic ‘R-Dot’ logo, this re-release of product is a showcase of some original pieces from the Rusty range. The cult pieces, that weren’t about being cool, or on-trend, didn’t matter who wore them or where they were seen, it was the pieces worn before, during and after the waves. Spread across base colours of black, white and grey marle, the BC Collection features three pop prints, all with a standard 80’s front and back placement. Each print is available in both a t-shirt and fleece option.
Creative Director of Rusty, Simon Lafranchi describes the BC collection;
“When trying to decide which prints to use, we actually raided Rusty Preisendorfer’s personal wardrobe. When he started the brand back in 1985 as a surfboard line, he spent three months just creating the R-Dot logo we all know and love. With that kind of dedication, we knew he would have only kept the best pieces of clothing for himself. These are the cream of the crop.”
Much like the surf culture back in the 80’s heyday, the re-release of the BC Collection isn’t about overcrowding. Offered only to select core Rusty stockists the range is being kept to limited quantities. This gear will not turn up in the mainstream.
The Rusty BC collection will be officially launched on Thursday November 28th. The range will be available online in very limited numbers and in selected Rusty Retailers.