On Thursday night (Nov, 28th) we officially launched our Before Crowds Collection. The drinks were flowing, the crowd was pumping and shit got weird. A great party, one we will remember for a long time.
Here is the press release:
Remember the 80’s when the world of surfing turned up the volume in every way! Colours were brighter, shorts were shorter and moustaches existed outside the month of November. Everything was rad. Everything was iconic. Rusty has re-release some of those epic designs for their aptly named 'BC' Before Crowds range.
To announce BC's arrival to the world a global launch party was thrown in collaboration with Highs & Lows at the Perth inner city haunt of Uncle Joes Barbershop & Mess Hall. Gage Road Brewing Company ensured the beers were chilled and plentiful, and Sailor Jerry kept the guests well hydrated with their Caribbean-distilled rum.
The Mess Hall kitchen was sizzling throughout the night, serving up muchas gracious Mexican tapas. With haircuts courtesy of Uncle Joes Barber Shop and the Red Engine Garage band kicking it through the night mucho good times were ensued. The launch party was pumping with a guest list of 100 plus, revelers including WA’s fashion and streetwear peers together with the surf industry cartel. Not forgetting those less fortunate, a custom Rusty surfboard was auctioned on the night with all proceeds going to the relief effort for the tragic Philippines Typhoon.
Big thanks goes out to Uncle Joes Barber Shop & Mess Hall, Highs and Lows, Gage Roads Brewing Company, Sailor Jerry, Uppercut Deluxe, Sex Wax, It’s Now Cool and Red Engine Caves.
Images below by Its Now Cool. Hit our facebook for more images from the night.
Red Engine Caves - Check them out here
Do you remember back in the 80's when the surfing world turned up the volume…? The colours were brighter, the shorts were shorter and the moustaches? Well they existed… Everything was rad. Everything was iconic. It was a time when heavy metal flourished and everyone had a hard-on for the hard core. Ironically, it was also a time when the lineups were less crowded you surfed because you loved it. You lived it. Rusty’s new BC Collection pays homage to that era ‘Before Crowds’.
Focusing on the iconic ‘R-Dot’ logo, this re-release of product is a showcase of some original pieces from the Rusty range. The cult pieces, that weren’t about being cool, or on-trend, didn’t matter who wore them or where they were seen, it was the pieces worn before, during and after the waves. Spread across base colours of black, white and grey marle, the BC Collection features three pop prints, all with a standard 80’s front and back placement. Each print is available in both a t-shirt and fleece option.
Creative Director of Rusty, Simon Lafranchi describes the BC collection;
“When trying to decide which prints to use, we actually raided Rusty Preisendorfer’s personal wardrobe. When he started the brand back in 1985 as a surfboard line, he spent three months just creating the R-Dot logo we all know and love. With that kind of dedication, we knew he would have only kept the best pieces of clothing for himself. These are the cream of the crop.”
Much like the surf culture back in the 80’s heyday, the re-release of the BC Collection isn’t about overcrowding. Offered only to select core Rusty stockists the range is being kept to limited quantities. This gear will not turn up in the mainstream.
The Rusty BC collection will be officially launched on Thursday November 28th. The range will be available online in very limited numbers and in selected Rusty Retailers.
Stab and Carlton Dry offer the newest piece from our Fly Me to the Moon joint, a 10(ish) part documentary about what the airspace above lips looks like in 2013.
This episode is all about how the best airs no longer go down over sand. The technicality of this era’s progressive surfing requires something more skatepark, more mechanical. Enter: Reefs. Ask anyone in this episode and they’ll tell you, the best aerial surfing now happens over rock and coral.
Starring Josh Kerr, Noa Deane, Carissa Moore, Jack Freestone, John John Florence, and Kai Neville.
Sean Peggs recently returned from a trip of a lifetime. Wining the prestigious Rip Curl Raglan Pro, Peggsy got a wild card spot in the Rip Curl Padang cup. Not only did he get to surf one of the best waves in the world with a bunch of the best tube shooters in the world, he knocked out a few on his way to a semi final placing. We caught up with Peggsy for a quick chat back home in Tairua.
Peggsy, how are ya mate? Settled back into the real world after living the dream for a couple months?
I'm great thanks! Yeah it was a bit of a shock coming back to the N.Z winter after such an epic time in Indo. But yeah I had to give up the Nasis and get back to normal life.
It must have been a dream trip, Indo for 6 weeks and then the chance to Surf against some of the best surfers in the world, at one of the most prestigious tube riding competitions in the world. Tell us a little bit about your trip, what you did to prepare, how many night’s you got stuck in the Vortex etc…
Yeah I had the best time over there. I spent a lot of time staying out on the Bukit Peninsula just surfing heaps and hanging with some friends that came over. I actually hardly partied at all, I went into Kuta a couple of times and just wanted to bail straight away. I surfed Ulus a lot and did a couple trips out of Bali including a week at Lakey Peak. That was a sick trip and perfect training for Padang, especially on one morning when it was 8ft+. Then it came down to the contest, which was right at the end of my trip. It was such an epic event and it was sick surfing against those guys. We were trading barrels all day and there was a priority system so there was no hassling, every heat just felt like the best free surf ever. I couldn't stop smiling all day it was so fun!
It’s on when it’s on. When the call was of a decent swell and the possibility it was going to be “on”, how were you feeling?
Yeah there was no real sign of the comp running for ages so by the time that swell actually arrived I was just super amped. I had only free surfed out at Padang a couple of times so I wasn't that familiar with the wave but I just wanted to try and make some heats. I realised the only way to do that was to just go out there and pull into perfect barrels, which is pretty much a dream situation.
You took down some pretty big names on your way to the semis. It must have been an epic feeling being in the water with these guys, let alone beating them
Yeah a couple of the guys that I surfed against were at the top of the idol list when I was a grom. So yeah I was super stoked to beat a couple of them. But it was sick just being out there surfing perfect waves with those guys, they we're all really nice and no one was too cool to say hello or anything which I liked.
How was the vibe on the beach? Must have been pretty surreal heading out for your heats, getting interviewed for the webcast etc. That doesn’t happen much in Tairua aye?
Haha yeah the vibe was crazy down there. The beach was absolutely packed and most of the people down there were amazing looking girls so it was pretty hard to concentrate. It felt weird putting on a rashy and having hundreds of people looking at you as you walked down to catch the ski out the back. Usually there's like 20 people watching a N.Z surf contest and most of them are the competitors mums. I was stoked that they streamed the contest live and everyone back home got to watch it.
What boards were you riding?
I was riding a 5'11 x 18 1/2 x 2 1/4 Slayer in the contest and anytime the waves were pretty solid and barreling. The other board that I rode pretty much everyday was a 5'10 x 18 3/4 x 2 1/4 Kerrosover which is such a fun all round short board.
How was the after party? Bet those Bin Tangs tasted pretty good.
Yeah the after party was a classic night. I was staying with one of my buddies from home so we just got stuck into the Binnies after my Semi-Final. It was cool hanging on the beach watching the final and Rippy put on free beers for the competitors so I got my quota's worth and then just carried that form on to the party at Single Fin!
RUSTY SPONSORED THE MONSTER CHILDREN "ACTION SECTION" PHOTO COMPETITION THIS YEAR, THE PHOTOGRAPHER WINNER WAS TODD GLASER WITH THE BELOW WATER PHOTO OF CRAIG ANDERSON
Read the full article and see the other winners here - http://www.monsterchildren.com/4496/
The Monster Children Photo Annual launches this Thursday in Sydney. Winners from each category will be announced on the night.
What's he do when he's not eating ice cream, reincarnating Kurt Cobain, drinking beer, cuddling his hot girl, or wandering around the globe with the world's best?
What Youth have the answer and Hamish Humphrey's photos tell the tale. Click here to see the article
OFF BEAT: NOA DEANE
A WHAT YOUTH ORIGINAL SERIES
There's something cooking besides Noa Deane in this episode of Off Beat. It was captured while filming for an all-new full-length film project in Indonesia. And we're going to leave it at that for now, but consider this your first glimpse on set.
Noa Deane has been on a heater. He's got clips. He's been on trips. Gotten magazine covers. Starred in a Fairly Normal. Stole the show during This is Us: France. Gets invited on trips with Reynolds. His R dot's have been doing amazing things all over the globe. And in our minds, no one is doing it better than Noa. Today we cornered him in a cooking Indonesian room and interrogated him in an all new episode of Off Beat.
Filmed and edited by Blake Myers
Watch the clip HERE