On Thursday night (Nov, 28th) we officially launched our Before Crowds Collection. The drinks were flowing, the crowd was pumping and shit got weird. A great party, one we will remember for a long time.
Here is the press release:
Remember the 80’s when the world of surfing turned up the volume in every way! Colours were brighter, shorts were shorter and moustaches existed outside the month of November. Everything was rad. Everything was iconic. Rusty has re-release some of those epic designs for their aptly named 'BC' Before Crowds range.
To announce BC's arrival to the world a global launch party was thrown in collaboration with Highs & Lows at the Perth inner city haunt of Uncle Joes Barbershop & Mess Hall. Gage Road Brewing Company ensured the beers were chilled and plentiful, and Sailor Jerry kept the guests well hydrated with their Caribbean-distilled rum.
The Mess Hall kitchen was sizzling throughout the night, serving up muchas gracious Mexican tapas. With haircuts courtesy of Uncle Joes Barber Shop and the Red Engine Garage band kicking it through the night mucho good times were ensued. The launch party was pumping with a guest list of 100 plus, revelers including WA’s fashion and streetwear peers together with the surf industry cartel. Not forgetting those less fortunate, a custom Rusty surfboard was auctioned on the night with all proceeds going to the relief effort for the tragic Philippines Typhoon.
Big thanks goes out to Uncle Joes Barber Shop & Mess Hall, Highs and Lows, Gage Roads Brewing Company, Sailor Jerry, Uppercut Deluxe, Sex Wax, It’s Now Cool and Red Engine Caves.
Images below by Its Now Cool. Hit our facebook for more images from the night.
Red Engine Caves - Check them out here